Lowe's is celebrating Lionel Messi's final World Cup with a towering 10-foot tribute, marking a significant moment in sports history. As the 2026 FIFA World Cup approaches, fans worldwide eagerly anticipate witnessing one of the game's most iconic players, and Lowe's is ensuring Messi remains at the forefront of this tournament. With his eight Ballon d'Or wins and Argentina's defending championship status, Messi's presence is guaranteed.
The 38-year-old's confirmation of this being his final World Cup adds a layer of emotion to the campaign. Lowe's has collaborated with Messi on a new initiative, featuring a 10-foot-tall lighted outdoor inflatable version of the soccer legend. This larger-than-life representation showcases Messi's passion and talent, decked out in a Lowe's soccer kit and even featuring his tattoos. The inflatable, priced at $99, is available exclusively to MyLowe's Rewards and My Lowe's Pro Rewards members through a members-only access experience on Lowe's site, starting May 18, and will be accessible across 11 U.S. host cities from May 20.
This campaign, titled 'Epically More Messi,' aims to bring Lowe's most loyal fans closer to the sport and its greatest player. It includes exclusive content, Messi giveaways, and a social-first fan experience featuring Messi, soccer insider Fabrizio Romano, and ESPN personality Katie Feeney. The initiative also involves the return of the father-son broadcasting duo of Andres and Nico Cantor as official campaign partners, emphasizing the power of Messi's legacy in uniting communities.
Lowe's senior vice president and chief marketing officer, Jen Wilson, expressed the brand's excitement, stating, 'Soccer fandom is rooted in passion, pride, and showing up in an EPIC way.' The inflatable Messi serves as a testament to the brand's commitment to engaging its fans in unique and memorable ways, creating a buzz around the 2026 FIFA World Cup and the sport's iconic figure.
As the tournament approaches, Lowe's 'Epically More Messi' campaign promises to captivate fans and celebrate Messi's extraordinary career, leaving a lasting impact on the world of soccer.
